Google Ads is one of the fastest ways to capture high intent demand at the exact moment people are searching for a solution. The challenge is turning that demand into qualified leads without wasting budget on poor keywords, weak landing pages, or noisy traffic.

I set up and manage Google Ads campaigns that focus on commercial intent, lead quality, and measurable pipeline impact. Data, not guesswork, drives every decision.

What’s Included

1. Campaign Strategy & Planning

A clear, data led strategy built around your business goals, target customers, and budget. This includes campaign structure, keyword themes, match type strategy, and a realistic plan for scaling over time.

2. Keyword Research & Intent Targeting

Keyword research focused on buyer intent, not vanity traffic. This includes search terms analysis, match type selection, negative keywords, and ongoing refinement to keep spend efficient.

3. Ad Copy

Compelling, conversion focused ad copy designed to match search intent and improve quality score. Ads are written to attract the right clicks and filter out low value traffic.

4. Full Campaign Setup

Complete Google Ads setup including account structure, conversion tracking, event testing and clean naming conventions so performance is easy to understand and optimise.

5. Ongoing Management & Optimisation

Continuous optimisation, including bid adjustments, keyword pruning, search term reviews, ad testing, landing page feedback, and budget reallocation based on performance.

6. Performance Reporting

Clear, concise reporting that shows what is working, what is not, and how results translate into leads, opportunities, and revenue. No noise. Just insights you can act on.