LinkedIn Ads are one of the fastest ways to reach high-intent buyers and decision-makers in a professional context.

Whether the objective is brand awareness, demand generation, or driving leads, the challenge is turning attention into real business outcomes.

I plan, run, and optimise LinkedIn campaigns with a test-and-learn approach, focused on qualified traffic, sales conversations, and measurable impact. Every decision prioritises audience quality, efficiency, and long-term performance.

What’s Included

1. Campaign Strategy & Planning

A clear, data-led plan built around your objectives, audience, buying journey, and budget. Campaigns are structured to attract the right people and move them closer to action.

2. Audience Research & Targeting

Precise targeting using job titles, seniority, skills, company size, industries, and matched audiences.

3. Creative Direction & Ad Build

Guidance on formats and messaging that work on LinkedIn, including single image, document, carousel, conversation, and video ads. I work with your existing creative or a designer where needed.

4. Full Campaign Setup

Conversion tracking, event testing, attribution setup and clean naming structures so performance remains transparent and easy to understand.

5. Ongoing Management & Optimisation

Regular monitoring and structured testing across audiences, formats, bids, and budgets. Underperforming elements are removed, winners are refined and scaled.

6. Performance Reporting

Clear, concise reporting that highlights what’s working and what isn’t.