Meta Ads, across Facebook and Instagram, puts your business in front of people before they go looking for you. Unlike search, where you capture existing demand, Meta creates it. The challenge is that attention is hard to earn and easy to waste. Poor creative, weak tracking, or a misaligned offer will burn through budget fast without generating anything meaningful.

I set up and manage Meta Ads campaigns built around strong creative, clean data, and a targeting approach that works with Meta's AI rather than against it.

What’s Included

1. Campaign Strategy & Planning

A strategy built around where your customers are in the buying journey, not just one campaign type. This covers campaign structure, objective selection (awareness, traffic, leads, or sales), funnel stage mapping, and a realistic plan for testing and scaling over time.

2. Audience Research & Targeting

Meta's algorithm now does most of the audience targeting work, but it only performs well when it has good data to learn from. I'll review your existing tracking setup, identify any gaps, and recommend what needs fixing before we spend a penny. This might include Pixel configuration, first-party audience uploads, or guidance on Conversions API implementation depending on your setup.

3. Creative Strategy & Ad Copy

Creative is the single biggest lever on Meta. I develop ad concepts and copy across the formats that perform: short-form video and Reels, carousels, and direct-response image ads. Ads are written and structured to attract genuine enquiries and filter out low-intent clicks. I'll also advise on what to produce, but final creative production is agreed separately if needed.

4. Full Campaign Setup

Complete build including account and campaign structure, conversion event configuration.

5. Ongoing Management & Optimisation

Meta's platform has shifted heavily toward automation, so ongoing management is now less about manual tweaks and more about feeding the system the right inputs. That means creative testing and refresh, monitoring for ad fatigue, budget guidance, landing page feedback, and making sure the algorithm has what it needs to keep improving.

6. Performance Reporting

Clear, concise reporting that focuses on what matters for your business: cost per lead, cost per acquisition, and pipeline generated. Not vanity metrics like reach and impressions. You'll see what's being spent, what it's producing, and what we're doing next.